Last Updated: Oct 7th, 2026

This Privacy Policy explains how SampleServe, Inc. (“SampleServe,” “we,” “us,” or “our”) collects, uses, shares, and keeps personal information when you visit sampleserve.com or use our products, services, and applications, including SampleENV, the Project Management tool, the Field App, the Lab App and SampleLOG, the Report Generator, and SampleH2O (together, the “Services”).

This Policy is written to meet U.S. state consumer privacy laws, including the California Consumer Privacy Act as amended by the California Privacy Rights Act, and the EU and UK General Data Protection Regulation where they apply.

1. Who We Are

SampleServe, Inc.
12935 SW Bay Shore Dr., Suite 200
Traverse City, MI 49684

Privacy: privacy@sampleserve.com
Security: security@sampleserve.com
Phone: (231) 933-7035
Data Protection Officer: Mike Franklin, CTO, security@sampleserve.com

2. The SampleServe Family

  • SampleCSI and SampleFire run on their own platform and database, separate from SampleServe's.
  • SampleServe's Services do not store, connect to, or have access to SampleCSI or SampleFire customer data, and those products do not have access to SampleServe customer data.
  • This Policy covers only SampleServe's Services. SampleCSI and SampleFire have their own privacy policies at samplecsi.com/privacy and samplefire.net/privacy.

3. Our Role

3.1 Website and Account Administration

For our website, marketing, billing, and account management, SampleServe decides how personal information is used (we are the “controller”).

3.2 Customer Use of the Services

When an organization (a “Customer”) uses the Services to collect and manage sampling data, the Customer controls that data. SampleServe processes it for the Customer (we are a “processor” or “service provider”).

Requests about Customer data should go to the Customer's administrator. If we receive one, we will refer it to the Customer.

4. Personal Information We Collect

4.1 Identifiers and Contact Details

Name, email, phone, postal address, organization, job title, and account identifiers.

4.2 Billing Information

Subscription details, invoices, payment status, and billing contacts.

Card payments are handled by our payment processor. We do not store full card numbers.

4.3 Customer Content

Field records, sample data, notes, photos, videos, attachments, lab results, and related information uploaded to the Services.

4.4 Chain of Custody Verification

When you sign a digital chain of custody (COC), the Field App records your signature, a photo of you (a selfie), the time, and your GPS location.

We use these only to record who transferred samples, when, and where.

We do not use COC photos for facial recognition, and we do not create biometric templates or identifiers from them. [Confirm.]

4.5 Device and Usage Information

IP address, device identifiers, browser type, operating system, log data, access times, pages viewed, and how you use the Services.

4.6 Location

Approximate location from your IP address, and precise GPS location only when you turn on location permission and use location features.

4.7 Support and Communications

Support messages, chat transcripts, feedback, and related records.

4.8 Sensitive Information

We avoid collecting sensitive information unless a Customer sets up the Services to require it.

Many state laws treat precise geolocation as sensitive. We collect it only with device permission and, where required, your opt-in consent.

5. Mobile App Permissions

Our apps ask for these permissions only when a feature needs them. You can change them in your device settings; some features will not work without them.

PermissionWhat It's Used ForCameraSample and site photos, COC selfie, scanning QR labels and custody sealsLocationGPS stamp on samples and custody transfersBluetoothConnecting to label printersPhotos and filesAttaching existing images or documentsNotificationsSampling reminders, alerts, and COC status

6. Where We Get Personal Information

  • From you directly.
  • From your device and browser, automatically, when you use the Services.
  • From your organization or account administrator.
  • From laboratories and integrations you or your organization turn on, such as lab data uploads and LIMS connections.

7. How We Use Personal Information

7.1 Provide and Operate the Services

Including account setup, sign-in, offline sync, customer support, and service messages.

7.2 Security

Keep the Services secure through monitoring, logging, auditing, and misuse detection.

7.3 Service Improvements

Improve the Services through debugging, performance monitoring, and product development, using usage and diagnostic data.

7.4 Billing and Payments

Handle billing and payments.

7.5 Communications

Send product updates and promotional messages, where allowed. You can opt out at any time.

7.6 Contextual Suggestions

Where turned on for your plan, the Services may suggest supplies, equipment, or services based only on non-personal project details, such as project type or equipment model.

We never use the contents of Customer data or personal information to choose what to show.

See Section 4.5 of our Terms of Service.

8. Artificial Intelligence

8.1 How We Use AI

Some features of the Services use artificial intelligence (AI), such as [checking field data for errors, drafting report text, or answering support questions in chat].

We will describe AI features in the Services where they are offered.

8.2 How We Protect Customer Data in AI Features

  • Customer control. Where an AI feature processes Customer content, the Customer's administrator can turn it off. [Confirm which features have a setting.]
  • Limited purpose. Customer content sent to an AI feature is used only to produce that result for that Customer.
  • No training without permission. We do not use Customer content to train AI models without the Customer's written permission. Our AI providers are bound by contract not to use Customer content to train their models and not to keep it longer than needed. [Confirm provider terms.]
  • Listed providers. AI providers are included on our subprocessor list.
  • Human review. AI output may be wrong. Review it before relying on it, especially before sending data or reports to a regulator or client.

8.3 What AI Does Not Do

  • AI features do not make decisions that have legal or similarly significant effects on individuals.
  • AI features do not change original lab results, chain of custody records, or signatures.

8.4 AI Support Chat

If our website or support chat uses an AI assistant, it will say so.

Chat transcripts are handled as support communications under Section 4.7. You can always ask for a person.

8.5 Changes

If we add an AI feature that uses Customer content in a new way, we will update this Policy and notify account administrators before it becomes available.

9. GDPR Legal Bases (EEA, UK, Switzerland)

Where GDPR applies, we process personal data because it is needed to provide the Services (contract), to meet tax and accounting duties (legal obligation), to secure and improve the Services in ways that respect your rights (legitimate interests), or because you agreed (consent), for example to non-essential cookies.

You can withdraw consent at any time. This does not affect earlier processing.

10. Cookies and Preference Signals

10.1 Cookies

We use cookies that are strictly necessary to run and secure the website.

With your consent where required, we also use analytics cookies through [Google Tag Manager and Google Analytics].

Manage your choices at any time through “Cookie Preferences” in the footer.

10.2 Browser Privacy Signals

We treat Global Privacy Control (GPC) and similar recognized signals as a request to opt out of sale, sharing, and targeted advertising for that browser, as required by California, Colorado, and other state laws.

10.3 Footer Links

Our website footer includes “Cookie Preferences,” “Privacy Choices,” and “Do Not Sell or Share My Personal Information.”

11. How We Share Personal Information

11.1 Service Providers

Hosting, storage, security, support, analytics, communications, AI, and payment vendors, bound by contract to use the information only to provide services to us.

See our subprocessor list.

11.2 Your Organization

Administrators and authorized users, based on the organization's settings.

11.3 Laboratories and Integrations

Laboratories and integrations you or your organization direct us to share with, such as sending a digital COC to a lab.

11.4 Legal Requests

We share information when the law requires it.

If we receive a subpoena or other legal demand for Customer data, we will refer the requester to the Customer and notify the Customer before responding, unless the law forbids notice.

11.5 Safety and Security

To protect rights, safety, and the Services.

11.6 Business Transfers

In a merger, acquisition, financing, reorganization, or sale of assets, with appropriate protections.

We do not share SampleServe Customer data with SampleCSI or SampleFire.

12. International Transfers

Our Services are designed for U.S. customers, and data is processed in the United States.

If you use the Services from outside the U.S., your information will be processed in the U.S.

Where GDPR applies to a transfer, we rely on safeguards such as the EU Standard Contractual Clauses and the UK Addendum, available on request.

13. Your U.S. Privacy Rights

We give the same rights to all U.S. residents, designed to meet the comprehensive state privacy laws, including those of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia.

[Counsel to confirm the list at publication.]

Subject to exceptions in the law, you may:

  • Access your personal information and learn how we use it.
  • Delete your personal information.
  • Correct inaccurate personal information.
  • Get a copy of your personal information in a portable format.
  • Opt out of targeted advertising, sale, and profiling that has legal or similarly significant effects.
  • Limit or consent to our use of sensitive information, including precise geolocation.
  • Appeal our decision on your request.
  • Be treated fairly. We will not discriminate against you for using these rights.

13.1 Sale and Sharing

SampleServe does not sell personal information and does not share it for targeted (cross-context behavioral) advertising.

We have not done so in the past 12 months.

13.2 Minors

We do not knowingly sell or use for targeted advertising the personal information of anyone under 18.

13.3 Profiling

We do not use profiling that has legal or similarly significant effects.

If that changes, you will be able to question the result and ask for review, as Minnesota and similar laws require.

14. California Privacy Notice

14.1 Notice at Collection

In the past 12 months, we collected the categories in Section 4 for the purposes in Section 7.

14.2 Disclosures

In the past 12 months, we disclosed those categories to the recipients in Section 11 for business purposes.

14.3 Sensitive Information

We use sensitive personal information only as needed to provide the Services or as the law otherwise allows.

14.4 Your Rights

California residents have the rights in Section 13, including to know, delete, correct, opt out of sale or sharing, and limit use of sensitive personal information.

15. How to Make a Request

You can submit a privacy request through any of the following methods:

Include your name, email or account ID, state or country, the type of request, and enough detail for us to find your information.

We will confirm your identity before responding. We respond within the time the law requires, generally 45 days, with an extension where allowed.

You may use an authorized agent where the law allows; we will ask for proof of authorization.

Appeals. If we deny your request, you may appeal within 60 days by emailing privacy@sampleserve.com with the subject “Privacy Appeal.”

We will respond within the time the law requires.

16. How Long We Keep Information

  • Account and billing records: For the relationship, plus the time needed for legal, tax, accounting, and dispute purposes.
  • Customer content: As set by the Customer's contract and settings, then deleted or returned as our Terms describe.
  • Chain of custody records: Kept with the related sampling project, because they document regulatory samples.
  • Security logs: For a limited time suited to security needs.
  • Marketing contacts: Until you opt out, or [3 years] after your last interaction.

17. Security

We use administrative, technical, and physical safeguards, including encryption in transit and at rest, access controls, and logging.

No system is completely secure.

Report security concerns to security@sampleserve.com.

18. Security Incidents

If we learn of a breach affecting personal information, we will notify affected Customers and individuals as the law and our agreements require.

19. Accessibility

This Policy is available in other formats on request.

Contact support@sampleserve.com.

See our Accessibility page at sampleserve.com/accessibility.

20. Children

The Services are for business use and are not directed to children under 13.

We do not knowingly collect personal information from children under 13. If we learn that we have, we will delete it.

21. Changes to This Policy

We may update this Policy. We will post the new version here and update the “Last Updated” date.

For material changes, we will notify account administrators in advance.

22. Contact Us

SampleServe, Inc.
12935 SW Bay Shore Dr., Suite 200
Traverse City, MI 49684

Email: privacy@sampleserve.com
Phone: (231) 933-7035

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